Skip to main content
Opening an email from the sequence takes you to the focus editor — a distraction-free screen for writing one email at a time. This page covers the editor itself; for merge tags and AI personalization see Personalization, and for multiple versions see A/B testing.

​
Getting around

At the top, a navigator shows “Email N of M · Day X” with arrows to move between emails and a dropdown listing every step (each with its day and status). ”← Sequence” takes you back. A Manage menu lets you move the email earlier or later, duplicate it as a follow-up, or remove it.

​
Writing the letter

The email is laid out like a real letter:
  • To — “Each person in this campaign” (you don’t set recipients here; that’s your audience).
  • Subject — write it here. There’s a soft 60-character guide with a “Cut off in the inbox” warning and a one-click Shorten if it’s too long.
  • Inbox preview — the preview text shown next to the subject in most inboxes (soft 90-character guide).
  • Body — a rich-text editor. Select any sentence to ask Norbe for a rewrite.
Your work autosaves — you’ll see a “Saving… / ✓ Saved” indicator, so there’s no save button to remember.

​
Let Norbe write with you

Norbelys has an inline AI writer built into the editor. Press Ask Norbe to open a bar with quick options — Make it better, Shorter, Warmer tone, More direct — plus a free-text box where you can ask for anything specific (“open with their city,” “tighter call to action”).
1

Ask

Pick a quick option or type what you want changed, then press “Draft it.”
2

Compare

Norbe’s draft appears ghosted over your email in a different color. Your original is untouched underneath — you can flip between Show mine and Show draft.
3

Decide

Keep this draft to apply it, or Discard to throw it away. After applying you can still Undo.
Norbe never overwrites your email without asking. Its draft is always a proposal you approve or reject — “your email is unchanged underneath.”

​
Keep one primary call to action

The editor recommends one clear commercial ask. It analyzes the final message after personalization instead of trusting the prompt alone:
  • More than one unique commercial link in the body triggers an advisory.
  • The unsubscribe URL is legal infrastructure and never counts as a second CTA.
  • Greeting and sign-off language do not count as another request.
  • Extra links in a mailbox signature are called out for review in the final preview.
  • Multiple semantic asks (for example, “book a call” and “reply with your budget”) require either an edit or an override reason of at least 10 characters.
This is guidance, not a hidden launch blocker. The override reason is saved with the variant so a teammate or API client can understand why the sender kept multiple asks.

​
Finish before you launch

The editor won’t let a broken email ship. It flags:
  • “Add a subject before this email sends.”
  • “Add an email body before this email sends.”
  • “Unknown variables: {{token}}” — a merge tag that doesn’t match a real field. Choose one from the Variables menu instead.

​
Send yourself a test

Before launching, press Send test & preview. This shows the email exactly as a recipient will see it — with personalization filled in — and sends a copy to your own inbox so you can check the formatting, links, and merge tags for real.
Always send at least one test. It’s the single best way to catch a broken link, an empty merge tag, or a subject that gets cut off — before real prospects see it.

​
Keyboard shortcuts

The editor is built for speed: ⌘K opens the action center, ⌘↵ jumps to the next email, J / K move between emails, ⌘⇧P previews, and Esc returns to the sequence.