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The Sequence tab is where you design the emails a campaign sends and the timing between them. A sequence is a journey: someone joins, gets the first email, and then follow-ups go out on a schedule until they reply or the sequence ends.

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Start a sequence

An empty sequence offers two ways to begin:
  • Build with Norbe — share the campaign goal and Norbe plans the subjects, follow-ups, and timing as one connected journey.
  • Add the first email — start writing it yourself.

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The email journey

A sequence journey: Email 1 sends on join, then follow-ups after 3 and 4 day waits, and a reply stops the sequence.

Emails send on a schedule with a wait between each — and a reply stops the follow-ups.

Once you have steps, the sequence shows as a vertical timeline with a heading like “Email journey · 7 days · 3 emails · replies stop the sequence.” Each email is a card showing its day, a label (E1, E2…), the subject, a snippet, how many versions it has, and a status: Once sending starts, each card also shows a metric strip: sent, opened, replied, and bounced.

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Timing between emails

Between the cards you’ll see a clickable “wait N days” pill — that’s the gap before the next email goes out. Click it to change the number.
The first email always sends as soon as someone joins the campaign (Day 1). New follow-ups default to a 3-day wait, which you can adjust.

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Add follow-ups

Press Add follow-up to append a new email to the journey. You can reorder emails later from inside the editor (move a step earlier or later). Keyboard shortcuts help you move fast: J / K jump between emails and Enter opens the selected one.

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Replies stop the sequence

This is a core safety feature: when someone replies, their follow-ups stop automatically. Nobody gets “just following up…” after they already answered you. You’ll see this reflected on the message page (“Sequence stopped on their reply — later emails won’t send to them”).

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Check your work

Use Check with Norbe to have the assistant review the whole sequence for issues, and Export results (once there’s data) to pull the numbers out. Any email still marked “Needs copy” is called out in amber so you know what’s left before you can launch.

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Writing each email

Opening an email card takes you to the focused editor, where you write the copy, add personalization, create A/B versions, and send yourself a test:

Writing emails

The distraction-free editor and Norbe’s inline rewriting.

Personalization

Merge tags, fallbacks, spintax, conditionals, and send-time AI.