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The Analytics page answers “is my outreach working?” It focuses on volume and engagement; bounces, spam, and DMARC live on the separate Deliverability page (there’s a link across the top).

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Reading the top of the page

  • Pulse strip — five vital signs on one line, each with a period-over-period arrow and a sparkline: send volume, human opens, human clicks, replies (with the positive count), and delivery health. Each one links to the matching activity log.
  • Brief — “this period, in one look,” a plain-English headline (e.g. “Replies are up 30% — Campaign X is driving it”), delta chips, and a Needs you card highlighting replies to answer and mailbox issues.

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The charts

  • Sending volume — a stacked bar chart of how much you sent over time.
  • Engagement funnel — Sent → Opened → Clicked → Replied, with counts, percentages, and step-to-step conversion, plus the positive-reply sub-count and a delivery strip.
  • Engagement rate over time — open, click, reply, and bounce rates per period, so you can see whether quality is improving or deliverability is slipping.
  • Are these opens real? — a stacked bar splitting human opens from machine / proxy opens per day (more grey means more of that count is machines).
  • Best time to send — a weekday-by-hour punchcard of real engagement (times in UTC).
  • Where your clicks come from — a world map of clicks by country (clicks carry trustworthy location data).

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Filters

Across the top you can narrow everything by:
  • Campaign — focus on one campaign (searchable).
  • Select events — sent, opens, clicks, replies, positive replies, delivered, hard bounces, soft bounces, complaints, unsubscribes.
  • Group by — campaign, sender, domain, provider, channel, or variant.
  • Interval — last 24 hours, 7 days, 30 days (default), or 90 days.
When you open Analytics from inside a campaign, the campaign filter is pinned to that campaign.

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The honest-metrics promise

This is the most important thing to understand about Norbelys analytics: the numbers count real humans, not machines. Modern mail providers and privacy features (like Apple Mail Privacy Protection) load your tracking pixel automatically, before a person ever looks at the email. If you counted those, your “open rate” would be wildly inflated. Norbelys filters them out:
  • Opens and clicks in every count are human only — machine prefetches, privacy proxies, and scanners are listed but never counted.
  • You’ll see notes like “N auto fetches filtered” right next to the numbers.
  • The “Are these opens real?” chart shows you the split directly.
Because of this, a low open rate does not mean you’re in spam. Opens are noisy and often mostly machines. Judge your success by replies and your deliverability by bounces, spam complaints, and DMARC — not by opens. See Deliverability.

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The activity feed

Under Analytics, the Activity view is a searchable, filterable log of every event — sent, opened, clicked, replied, bounced — newest first. It doubles as your message list: each row opens the full conversation. You can filter by date, campaign, sender, person, and event type, choose which columns to show, and the filtered view is shareable by URL. Here too, machine opens are excluded so a bot fetch never shows up as a green “Opened.” See Inbox & replies.