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Norbelys handles the compliance side of cold email for you — opt-outs, bounces, and spam complaints all trigger the right action automatically, so you don’t accidentally keep emailing someone you shouldn’t. This page explains what happens and where you see it.

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One-click unsubscribe

Every email can include an unsubscribe link via the {{unsubscribeUrl}} merge tag, and Norbelys supports the one-click unsubscribe standard that Gmail and Microsoft now expect. When someone opts out:
  • They’re not contacted again — the opt-out is permanent.
  • The sequence stops for them immediately.
  • On the message page you’ll see “They opted out via the one-click unsubscribe and won’t be contacted again,” and “Unsubscribed” appears as a terminal step in their journey.
Include an unsubscribe link in your cold emails. It’s required by anti-spam law in many places, and Gmail/Microsoft increasingly filter mail that doesn’t offer an easy opt-out. Add {{unsubscribeUrl}} from the Variables menu. See Personalization.

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Suppression — the “never email again” list

When an address should never be emailed again, Norbelys suppresses it. Suppression happens automatically in a few cases: You can also add someone to your suppression list yourself, from a contact’s Actions menu (“Add to suppression list”). Suppressed addresses are blocked from being emailed or re-imported.

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How bounces are handled

Not all bounces are the same, and Norbelys treats them differently — it explains each one in plain language on the message page:
  • Hard bounce (the address is dead) — suppressed, so you never send to it again.
  • Soft bounce (a temporary problem) — Norbelys retries delivery automatically.
  • Sender setup problem — “Fix the sender’s setup, then this message can be re-sent.”
This is also why import verification matters so much: catching bad addresses before you send keeps your bounce rate low and your reputation intact. See People.

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Optional: stop and suppress on a failing mailbox

In Settings → Organization you can control bounce handling for your whole workspace:
  • Stop on a failing mailbox — stop a person’s sequences when their mailbox keeps rejecting mail (full or over quota).
  • Also suppress the address — permanently block re-sending or re-importing a soft-stopped address (only available when the first option is on).

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Your data stays yours

Reports you share never expose contacts, and you can export or delete your data. For account-level and organization controls, see Settings & team.
Norbelys automates the mechanics of compliance, but you’re still responsible for sending lawful, honest outreach — accurate sender identity, a real opt-out, and following the rules that apply where your recipients are (such as CAN-SPAM or GDPR).